591. The Social State of Giving: How Digital Platforms are Shaping the Future of Philanthropy - Amit Meredith, GoFundMe
Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️
527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz
Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪
519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth
Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣
517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black
Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋
492. Shortchanged: Why and How Those Driving Important Change are Coming Up Short - Monique Parker and Taylor Johnson
Meet Taylor and Monique. They are the dynamic duo behind the Shortchanged podcast, which is now part of the We Are For Good network🙌 Hearing their stories, from their unique personal journeys to their passion for community building, it’s clear why they found each other in the We Are For Good community. Their heart for the nonprofit sector is their reason for asking more of it. They’re sharing how they uncover and untangle the structures built to accelerate good, but too often slow it down. These two heartwired leaders are changing the world and we’re here for it👏Tune in to get a sneak peek at what’s in store for Season 2 of the Shortchanged Podcast🎙️
399. Using TikTok to Grow Your Impact -for Good - Brett Peters
Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun!
358. Habits of an Impactful Storyteller - Julia Campbell
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
180. Developing a Magnetic Brand: Using Instagram to Build Community - Carolyn Stine
Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Instagram Strategist teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG.
173. How to Make Sense of Social Media + Find Your Unique Voice - Christina Edwards
Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.
165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker
Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.
153. Back to Basics Social Media - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Having a social voice and online presence matter more today than ever before. And without a solid goal and plan in place, those looking to digitally plug in with their pet charities will see their loyal fans moving elsewhere in a noisy online space. Tune in Friday because we're breaking down why social strategy needs to be a key priority of this year's development plan. We're discussing its benefits, how to define goals/audiences/messages and more. Then we finish off with our best Pro Tips and simply where to start. And if that's not enough, we built a ton of resources into a toolkit to help you make that first leap. We got you, friends👊
137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford
Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.
130. How to Launch a Digital Fundraising Program in 21 Days - Jeremy Haselwood
Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.
100. Community (Really) Is Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Join us as we celebrate 100 podcast episodes! 😍🎉🤩✨😁 Jon and Becky share their biggest lessons learned over the last 100 episodes, and the transformational power of community. With each connection we make, the world has gotten smaller and our dreams have gotten bigger. Tune in for a sneak peek at an exciting project we've been working on! We're so grateful you're here, friends.
89. Grow Your List + Build an Email Welcome Series - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!
86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.
In our second week of our two part series, we're completing the final five quick steps to take your website through a super fast refresher to seriously boost your traffic and online donations. Join us as we talk about selecting the right visuals, creating a welcome series and explore how to gather feedback. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge that started this week, so tune in!
83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.
Over the next two weeks we are walking you through 10 quick steps to take your website from 'wah-wah-wah' to 'WOW!' and set you up to raise more money online. Spoiler: it’s not rocket science. But little shifts can make a big difference. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge next month, so tune in for details and scroll down to the Freebies section for all the links!
71. The Secret of Batch Work! - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We get asked a lot how we're able to drop three podcasts a week while running our business and giving our best to our families. There's seriously only solution, and it's batching. Other than batching gifts, we had never heard that term until a couple years ago when we started recognizing the parallels between entrepreneurs and nonprofits, and it is game-changing to staying focused and doing a lot in a short amount of time. Feeling overwhelmed? Overburdened? Whether it's professionally or personally, these simple little life hacks will help you "work in focus." Are you really multitasking or are you just frantically moving back and forth between projects? We're here to help, and naturally, we'll keep it light too.
70. How to Level-Up Your Nonprofit's Online Marketing - Dana Snyder
Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefronts right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.