517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black
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Overview
Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋
💡Learn
How to establish connections starting with one person to scale movements
Tips for future-proofing fundraising with social media
Examples of organizations doing this well
Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide
“I believe in the world of doing less and better.”
Episode Transcript
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Episode Highlights
Nick’s story and journey to where he is today (7:00)
Paying attention to where people are already engaging with you nonprofit (9:30)
Establishing connections with each supporter at scale to grow movements (12:40)
How nonprofits can leverage social media to future-proof fundraising (15:40)
Examples of orgs doing this well (23:20)
An impactful moment of philanthropy in Nick’s life (26:10)
Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
How to connect with Nick (32:10)
Impactful Quotes
“I believe we are entering into an age of hope and optimism.” -Nick
“Who is telling better stories than nonprofits?” -Nick
“Why have we been posting to social pages for over a decade?” -Nick
“It’s important to understand user behavior.” -Nick
“If you can't have a one on one conversation, to understand why people are engaging with you, then there's no hope of scale.” -Nick
“Our attention is being captured in these different networks. Where are people engaging and where are they buying? That’s where people should be giving.” -Nick
“We want to skip the hard work. All of the technology is replicating the knowledge of who that person is. It all starts with doing the work to understand why people are engaging with you.” -Nick
“I believe in the world of doing less and better.” -Nick
“Don't fail big. Fail small.” -Nick
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