267. The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili
Meet Olivia. She's been on a lifelong quest to create community-based workplace cultures that fuel good while helping the bottom line. And now that company PagerDuty, a real-time impact response platform, is driving the effort of societal benefits through business and its employees. As social impact and philanthropy are becoming more important in attracting top talent, Olivia explains how connecting social impact to success is game-changing.
265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum
Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌
255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell
Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.
253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen
Meet Mike. 🚨He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom
Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headsband of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices, tell their story authentically, and reminds us that little things matter. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃 💡Learn: Current landscape of women in thought leadership and public speaking? (only 32% of speakers are women, down from 33% in 2017) 😱 How nonprofit leaders can embrace public speaking & crafting their own stories Advice around embracing optimism & battling compassion fatigue Overview of her book: Chasing the Bright Side
235. How to Storytell Your Mission Through the Power of Video - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Derek Watson
Meet Derek🎥 This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story to tell. BUT the way it's told possesses the ability to connect hearts, community and purpose like never before. We firmly believe a compelling video can better launch your mission's story to a global community🚀 Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.
214. Creating a Robust Network for Social Impact - Dr. Michelle Shumate
Meet Michelle. This Northwestern University professor is an expert on building networks for social impact. We highly recommend this episode to any person looking to boost its organization's social media engagement in 2022📱📈
201. From Sales to Fundraising: Lessons Learned After Knocking on Nearly 100,000 Doors - Jake Savage
Meet Jake. Every wondered what possesses someone to run 50 miles? For Jake - it's about passion. After learning about the plight of women and children who are trafficked around the world, he redirected his career in persuasive sales firmly toward helping the nonprofit sector. Join this convo with someone who's knocked on nearly 100,000 doors and is leveraging those corporate sales methods for good.
199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie
Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Aimee describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩
196. Your Playbook for Creating an Engaging Digital Annual Report - Josh Kligman
Meet Josh. He believes it's time for your annual report to undergo a makeover. In fact, he believes your annual report has tremendous potential to get your donor engaged and actually reading that report by leveraging digital reports, polls, videos, and the kind of attention-grabbing features you couldn’t include with your basic print version. Tune in and hear about the future of digital publications. We're also chatting about important annual report elements and the importance of digital storytelling🎧
137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford
Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.
136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.
134. Philanthropy Trends: Breaking Down the Giving USA 2021 Report - Elizabeth Abel
Meet Elizabeth. She's answering the questions we've all been wondering the past year: what happened to philanthropy in 2020? This seasoned fundraising pro is breaking down the 2021 Giving USA Report on Philanthropy, which dropped last week. Beyond the headlines and major takeaways, she's giving us some actionable steps to provide focus - no matter the size of your fundraising shop. Tune in and hear where the sector is moving and how you can level up your preparedness.
131. How to Use Financials to Show Impact - Stephanie Skryzowski
Meet Stephanie. She's a nonprofit purist with a passion for numbers and making them work for you in a most non-intimidating way. We're learning how nonprofit leaders can use their numbers to tell a more robust story, and how transparency around your numbers can lead to greater contributions. Numbers can do that?! You bet they can. Tune in and learn how.
127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya
Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Steel yourself for an epic conversation with a seriously good human.
125. The Mission of The Exodus Road: Strategically Fighting Human Trafficking - Laura Parker
Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit focused on eradicating human trafficking because she simply couldn't look away. What began by running undercover work alongside SE Asian police grew into their nonprofit, The Exodus Road. Her story is shocking. Heartbeaking. Hopeful. Inspiring. And it's looking for a compassionate army to help them find and free victims worldwide... You game?
100. Community (Really) Is Everything - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Join us as we celebrate 100 podcast episodes! 😍🎉🤩✨😁 Jon and Becky share their biggest lessons learned over the last 100 episodes, and the transformational power of community. With each connection we make, the world has gotten smaller and our dreams have gotten bigger. Tune in for a sneak peek at an exciting project we've been working on! We're so grateful you're here, friends.
89. Grow Your List + Build an Email Welcome Series - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!
86. Making Your Website Irresistible to Donors and Raise More Money (Pt. 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.
In our second week of our two part series, we're completing the final five quick steps to take your website through a super fast refresher to seriously boost your traffic and online donations. Join us as we talk about selecting the right visuals, creating a welcome series and explore how to gather feedback. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge that started this week, so tune in!
83. Making Your Website Irresistible to Donors and Raise More Money (Pt. 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Our websites are the front door of our organizations, but how much effort and time are we spending optimizing them for our donors to fall more in love with our mission and make a gift? In today's world - you can't afford not to make your website irresistible to your donors.
Over the next two weeks we are walking you through 10 quick steps to take your website from 'wah-wah-wah' to 'WOW!' and set you up to raise more money online. Spoiler: it’s not rocket science. But little shifts can make a big difference. Even better, we’re going to unpack this course alongside our buddy Dana Snyder at Positive Equation in a FREE online challenge next month, so tune in for details and scroll down to the Freebies section for all the links!