Overview

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.

Meet Christina. She’s the founder of The New Quo💭 She’s trained 14,000 leaders across 9 industries using her unique The New Quo Change Model, which uses neuroscience, equity principles, and narrative intelligence (a.k.a the science of story), to help people overcome bias, deepen trust in their relationships, and achieve equitable, status-quo breaking goals. Tune in as we explore how you can build your storytelling muscles + create cultures of storytelling. Spoiler: this episode is for everyone on the team - not just marketing folks ✍️

Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.

Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It’s time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it. 

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

It’s no secret that we believe in the power of storytelling to do more good in the world. We’re wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏

Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for Episode 417, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts. 

Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀

Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 

Welcome back to our Friday Series,  Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.

Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.

Meet Sam. She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode that will prep you well for Giving Tuesday and year-end

You asked, we responded! This Friday we're launching a quick two-part #AMA Friday series focused on helping small shops beginning with How Cultures Can be Changed & How Leaders Can Help. Our small shop queen Rachel Bearbower left a message on our voicemail asking some tough questions that we know are on your mind too - you want to see your organization modernize and evolve, but leadership may not agree. We'll break down the myths, the fallout of not listening to staff, and the incredible opportunity sitting before brave small (and big!) shop leaders. Even if you're not a small shop, there's plenty to be learned from these topics. Come hang with us!

Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media.

🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.

It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging. Tune in🎧