69. How Nonprofits Can Collaborate with Online Influencers + Build a Movement - Nick Lynch
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Overview
Meet Nick. This former Make-A-Wish kid knows what it's like to benefit from the nonprofit sector, and now he's paying that gift forward. Nick founded Collidescope, a social media analytics and measurement software-as-a-service platform allowing global causes, influencers and orgs to collaborate and track their cumulative influence and impact. Hear how a gamer raised more than $250K for a domestic violence shelter. He's talking partnerships between nonprofits & influencers, and we should all be listening.
Today’s Guest
Nick Lynch, Founder, Collidescope.io
“In the U.S., there are over one million nonprofits that generate over two trillion dollars a year in economic activity, but only 13% of them use technology to further their mission.”
Episode Highlights
Nick’s moving background story and what inspired him to start Collidescope.io (2:09)
Non Profit trends you need to pay attention to (8:48)
Nonprofit digital engagement: where do we start? (11:13)
What is an influencer and how can nonprofits strategically leverage relationships with them? (18:13)
FREE Resources to help you thrive, inspire, and serve the world (25:14)
A powerful story of philanthropy in Nick’s life (30:36)
Nick’s One Good Thing: You can do so many things that don’t cost a single penny to help a nonprofit. (32:00)
For nonprofit friends: take a deep breath. It will take time and focus, but we will all figure out the digital space. (32:44)
Powerful Quotes:
“What collaborations, which partnerships, which tactics are really driving your goals? Whether that’s just driving awareness, or whether that’s actually driving donor increases, or fundraising.” - Nick
“There’s a whole new medium that we really haven’t focused on as a community-building tool.” - Nick
“How do we build a digital community?” - Nick
“What is the story you want to tell and what is the best way to tell it?” - Nick
“Communicating to your community, not from your legacy.” - Nick
“It requires now a new way of thinking about your community and communication to your community.” - Nick
“We have to build a muscle and we have to grow it.” - Nick
“Meeting your audience in the space that works for them.” - Becky
“It’s less about, ‘Well I’m uncomfortable with that,”… It’s more about the strategy of the mission and the message.” - Becky
“The goal is to create community. So, why do we put up these walls of places where a community’s happening and people already want to be? That’s where you need to go create your niche of community there.” - Jon
“Anybody has influence.” - Nick
“The end game of this is not money, the end game is community.” - Jon
“You can leave a lifelong indelible impact on someone that is for good.” - Becky
“Missions matter.” - Nick
“Transparency is key here.” - Nick
“It doesn’t cost money to do anything to help other than share a story. You don’t have to donate to help a non-profit.” - Nick
“To the nonprofit people: Take a deep breath.” - Nick
“Tell your people why you love something.” - Becky
Nick’s Steps of Where to Start with Building an Online Community
Answer the question: “What is the story you want to tell?”
Figure out the best way to tell your story
Build a strategy
Select one platform and get started - you can add more platforms later
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Collidescope.io Free Resources - Social Media Playbook, Tik Tok Playbook, Influencer Marketing Playbook, and more!
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