5. Transform Your Nonprofit's Social Media - Chris Fox
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Overview
Meet our friend, Chris Fox. He's a digital brand whiz and brilliant storyteller who takes organizations' marketing needs to the next level with his smart creativity and intuitive approach to branding. Tune in and learn how Chris' desire to be neighborly in the aftermath of an EF5 tornado galvanized more than 10,000 volunteers to show up, clean up and cheer up one another in his hometown. And he orchestrated it all via social media. It's a mind-bending story of connection we're excited to share.
“There are people out there who are our people. They are ready to connect with us and for a call to action.”
Where to start with your social media: develop a clear, repeatable message
How to capture the depths of storytelling on a digital platform
Digital communication hack: start on Twitter to craft your message
Utilizing Donald Miller’s StoryBrand method
Chris’ experience with the Moore, Oklahoma tornado in 2013
Focus on finding “your people”
Your volunteers and clients should be able to repeat your message
Embrace progress and release perfection
Powerful Quotes:
“We’re all starting with a blank screen. Really get serious about your message and develop a clear, repeatable message.” -Chris
“If you don’t know what you’re going to say, sitting down to write a post is the last thing you should do.” -Chris
“All human beings process information through story.” -Chris
“Ask yourself: “What do you really need to say?” -Chris
“Marketing should be an exercise in memorization, not a fresh new way to say things every day.” -Chris
“If you are constantly coming up with new marketing content, you are actually confusing people because they are overwhelmed.” -Chris
“We have to embrace progress and release perfection.” -Chris
“We have to share what we have that is good with people around us.” -Chris
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