548. How It's Built: 7 Shifts for 7 Figure Fundraising Growth - Jon Delange
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Overview
Meet Jon. He's revolutionized Summit Ministries' fundraising, driving a 25% increase in active donors and securing their first seven-figure cash gift💰 As part of the How It’s Built series, he’s sharing practical advice on data-driven decisions and fostering donor relationships through innovative marketing. Join us as he reveals how small shifts in strategy can cause significant growth Tune in to discover how these 7️⃣ shifts can transform your fundraising efforts.
💡Learn
Mindsets Shifts Necessary for Fundraising Success
7 Shifts for 7 Figure Fundraising Growth
Pro Tips + Lessons Learned
Today’s Guest
Jon DeLange, Summit Ministries
“Friction kills donations. There’s no other way to think about it.”
Episode Transcript
Download Full Episode Transcript Here
Episode Highlights
Jon’s story and journey to where he is today (3:40)
Shifting fundraising mindsets (7:15)
7 Shifts for 7-Figure Fundraising Growth Playbook (9:55)
Pro tips + Lessons Learned (24:10)
A powerful moment of philanthropy in Jon’s life (26:45)
Jon’s One Good Thing: Help one individual every single workday feel like a hero to the organization and to the mission. (29:30)
How to connect with Jon + Summit Ministries (30:55)
Impactful Quotes
“Friction kills donations. There's no other way to think about it.” -Jon
"We're competing with Amazon for a frictionless checkout." -Jon
“If you think about the fact that we have almost 2 million nonprofits in the United States, and all of them have somewhere north of five giving or five pages on their website, that person who got to your website had to pick that page to be on that donate page of yours amongst 10 million website pages anywhere in the country.” -Jon
"Every time he picked up the phone, he was gonna leave that coffee either with a story or a friend or both.” -Jon
"The dollar figure on the check was not an indication at all of their love for the organization.” -Jon
“All of us in fundraising can help one individual every single workday feel like a hero to the organization and to the mission.” -Jon
"We had to have the healthy culture to give each of our team members the ability to try things that might not work. After each one we we go into a process of what worked, what didn't work, what do we want to do differently?" -Jon
How It’s Built: 7 Shifts for 7-Figure Fundraising Growth Playbook ⬇️
Reduce donation page friction
Send 40% of emails without an ask to cultivate relationships
Run branded search ads on Google
Create opportunities for intergenerational involvement
Set leading indicators for major gift officers
Deploy educational content and inspire reciprocity
Have an innovative culture that tests new ideas
Connect with Jon + SumMit Ministries
Summit Ministries Website / LinkedIn
Connect with Jon
Connect with Becky
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Join the We Are For Good Community
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