533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US
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Overview
Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉
Learn
Turning missions into movements
Investing in media to fuel conversations + action around causes
How to get activated around Red Nose Day
Today’s Guest
Alison Moore, CEO, Comic Relief US
“We all can agree upon the protection and sacredness of childhood.”
Episode Transcript
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Episode Highlights
Mission + history of Comic Relief US (3:45)
Turning moments into movements (15:00)
Media Scales Impact (21:10)
How Comic Relief US reaches audiences where they are. (28:10)
Red Nose Day This Year + How to Get Activated (36:30)
A powerful story of philanthropy in Alison’s life (42:35)
Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience (45:10)
How to connect with Comic Relief US + participate in Red Nose Day (48:10)
Impactful Quotes
“The numbers are shocking. One in six children under five live in poverty in the US and in the US, our poverty rate has doubled since 2021.” -Alison
“We’ve broadened our scope to fulfill and move into our vision of how we are going to make an impact in the world.” -Alison
“We believe that every person has an important role to play.” -Alison
“Leveraging our heritage of making hard things accessible through levity and laughter, that is where we excel.” -Alison
“We all can agree upon the protection and sacredness of childhood.” -Alison
“Media as we knew it before alone is not enough.” -Alison
“We seek to help our smaller organizations with media work.” -Alison
“We are increasingly focused on experience generation.” -Alison
“Building experiences on these platforms have to be evergreen.” -Alison
“Just because you get engagement, doesn’t mean you get a donation.” -Alison
“We have to embrace the tension and release control of your message.” -Becky
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