462. It‘s Time to Decide. How to Reimagine Nonprofit Impact - Seth Godin

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Overview

Meet Seth. He’s a legendary author, thinker and all around good human. You can find his expert marketing tips just by typing “Seth” into Google where his blog will pop up😍 His podcast Akimbo is in the top 1% of all podcasts worldwide. He’s the real deal and we can’t think of a better opener for Season 8 of the podcast. Tune in for disruptive ideas, better ways to work and so much hope for the nonprofit sector. You don’t want to miss this epic convo!

💡 Learn

How to rebuild + reframe the way that we work
How to find your mission's authentic believers
How to know when it's time to fire your donors

Today’s Guest

Seth Godin, Bestselling Author + Speaker

“What could we do differently, scarily differently, where we take responsibility? For me, that’s what it means to be alive.”

— Seth Godin

Episode Transcript

Download Full Episode Transcript Here

Episode Highlights

Seth’s experiences growing up (3:20)
The reason for nonprofits (5:10)
Reimagining what work looks like today (7:25)
Opportunities for the taking for nonprofit marketers and leaders (10:50)
Foundational marketing principles that hold true, regardless of tools and platforms (15:20)
Leveraging the power of community in our missions (20:00)
Small but Mighty organizations (25:10)
Knowing when to quit and when to persist (31:50)
A few impactful stories of philanthropy in Seth’s life (34:45)
Seth’s One Good Thing: “You don’t need more time..you just need to decide.” (38:00)

Powerful Quotes

“What we need to do is not seek more authority, but take more responsibility.” -Seth

“When you buy something, you are making a decision.” -Seth

There are so many important causes. And they are not unimportant. They're vital and urgent and they matter and there's zero chance everyone in the world is going to care.” -Seth

“You're the bus driver, you should announce where the bus is going, you should help people find a comfortable seat on the bus and then you should take them there. That's the work.” -Seth

“Some people get status out of belittling the board or belittling the fundraiser. Some people get status by putting on a show to show that they're significantly more Important than you. One thing I hope people will take away from this is you deserve better than that.” -Seth

“The main reason to quit stuff is to create a hole so that you will find new things to take its place. That's why you have to quit before you find the thing that will take its place.” -Seth

“Let's go do something that matters.” -Seth

“What could we do differently, scarily differently, where we take responsibility? For me, that's what it means to be alive.” -Seth

“You don't need more time, you just need to decide.” -Seth

“We're experimenters. We're scientists and effective scientists don't say I'm afraid of experiments because it might not work. Effective scientists say the reason I'm here is to do experiments. That is the reason your nonprofit is here. You haven't figured out the answer yet. We need the answer. We need community. We need connection. It's there for anybody who is willing to go find it.” -Seth